Life in a startup isn’t always easier, especially if you are dependent on a platform that could crush your product overnight. That is what happened to us and our User Acquisition Analytics offering. Below is the email we sent to our users.
Dear Voxalyze users,
Our mission at Voxalyze is to help Alexa developers grow the audience of their skills.
We started on our journey by offering you a User Acquisition Attribution solution as we realized this was a critical missing link in promoting Alexa skills. As you may have seen by following Alexa Live yesterday, Amazon announced the release of Quick Links. Amazon finally addressing skill discovery is fantastic news for the Alexa developer community. Unfortunately, not so for us: while our solution offers benefits that Amazon doesn’t, we can’t access nor leverage privileged information in the same way. We simply can’t compete.
We knew this was a risk from day one, and this won’t stop us on our mission. We have been working for the last weeks on Skill Store Optimization and Skill Store Analytics solutions and are currently close to releasing our private Beta. The few people that have seen our prototype found it amazing. If you are interested in taking part in this private Beta or learn more about it, let us know.
We will practically discontinue our User Acquisition Attribution service by August 31st, 2020, and stop the maintenance of our SDK. All existing Voxalyze accounts and the associated data will be deleted on that date. Voxalyze tracking links will remain supported to make sure you don’t lose traffic.